I specialize in extracting the creative visions of founders and top executives. These visions are then woven into winning messaging and strategic action plans backed by uncommon creative thinking. Together we’ll discover patterns and connections that may otherwise go unnoticed, all-the-while being careful to disallow cognitive biases from influencing our thoughts, recommendations or decision making.
What are Cognitive Biases? At the most basic level, your brain wants to find patterns. But your brain only make decisions based on the information that it currently has access to, which is a combination of the past subjective experiences of your life, and the current flow of information in front of you. The flawed tendency of the human mind is to determine that things are related or unrelated, primarily based on our past or lack of experience. These are cognitive biases. Wikipedia has a list of 175+ cognitive biases descriptions.
Because when you are too specialized in what you do, it becomes a dangerous platform from which to make decisions if that is your only source of data.
Clients hire me to help them to see the things that they cannot and to then use that information as a basis for building a better strategic plan for a more comprehensive and competitive business. While in many cases it is absolutely critical to specialize in your own particular field of endeavor, it is a dangerous platform from which to make decisions if that is your only source of data. Don’t let these biases influence your decision – leverage your decisions based on more than what you know.
Imagine that I am dropped in from a helicopter, hit the ground and immediately start working on the entire project. Normally I spend time daily basis at your location if one exists. I take over full responsibility of the entire project, business or product launch/development and our time spent is my reporting what I will do and what I have done.
Typically this is a scenario where we decide on a particular set of deliverables and determine the end goal. Together we will agree upon the time and energy spent to reach these goals. I can be working one-on-one with a founder/executive or with a team, but in the project modality although I have insight into the underlying framework of the organization, I am not running every part of the business myself.
As a business and personal mentor, on a regular basis we discuss top priorities and effectiveness. Consider me a trusted resource partner; someone that remembers everything, brings important ideas and concepts to the table and helps make final decisions. The scope of these conversations can range from problem solving, to confidential discussions about business or personal matters.